About Motion

Juliana is a business leader transforming brand experiences through sensorial storytelling. She founded Motion in 2004 following a successful run in media, communications and theatre, pioneering a methodology grounded in the human senses. Her people-first, purpose-driven leadership inspires her team to deliver lasting brand value across industries.

Aaliyah Hamdoon is Motion’s Resident Aromachologist and Founder of LA Scenting. Shaping fragrance strategies that translate brand identity into immersive experiences, her work notably includes being Changi Airport’s Official Scent Designer. She creates atmospheres that foster emotional connection, differentiation, and lasting brand resonance.

Huda brings a decade of experience as a writer, editor and content strategist across print and digital publishing. As Executive Communications and Assistant to Founder & CEO, she manages schedules and communication channels while shaping strategic messages that convey vision and goals. Curious and grounded, Huda embraces immersive experiences.

With 10 years of experience, Angelin is an award-winning producer leading projects across Motion’s service pillars. Her work spans finance, technology, pharmaceutical, and sports sectors, leveraging next-generation technologies for global clients. Guided by synchronicity and serendipity, Angelin lives each moment with authenticity and presence.

Iain leads strategy and oversees Motion's digital channels with data-driven insight. With over 20 years of global agency and client-side experience—including M&C Saatchi, AIA, Emirates and Qantas—he delivers integrated strategy, creative direction and trusted partnership. Guided by Aut viam inveniam aut faciam, he finds—or makes—the way forward.

Ira brings experience across hospitality, tourism, aviation, and public relations to her Events Manager role at Motion. Her bright disposition and eye for detail shine through holistic project management of every event. Guided by her mantra in omnia paratus—ready for anything—Ira balances preparedness with positivity, finding joy in each moment.

Rachel has crafted brand systems, service narratives and strategic communications for over a decade. At Motion, she serves as the connective tissue between vision and voice, and the strategic vector that aligns brand architecture, product positioning and commercial growth. Her work is guided by generosity, generativity, and a deep belief in the power of stories to drive cultural momentum.

As Creative Director at Motion, Jastin weaves story, design and technology to create immersive brand experiences. A copywriter and designer rooted in creative tech, his work has spanned interactive kiosks, exhibitions and digital toolkits that often integrate AR and projection mapping, insightfully bringing ideas to life for leading global brands.

As Motion's Commercial Director based in France, Pauline’s 15 years of experience—including a decade in Singapore—has seen her driving measurable client impact across automotive, pharmaceuticals, hospitality, and finance sectors. At Motion, Pauline leads commercial strategy with sharp client insight and creative rigour to drive business growth.

Hajar is an award-winning creative with two decades of experience as a writer, moderator, producer, facilitator, and creative director. As Executive Producer at Motion, she collaborates with multidisciplinary specialists to redefine creativity through openness and humility, nurturing work that is both culturally resonant and strategically grounded.

Nahlah melds her expertise as a designer, artist and producer into her role at Motion. She brings a keen eye for detail and beauty to curating diverse event spaces, including food styling, floral arrangements, and the interior of the House of Motion, creating cohesive multi-sensory experiences that elevate every touchpoint.

Rachel is a meticulous Art Director with 15 years of design experience across print, digital, events, and theatre in Singapore and Australia. Drawing on interests from art history to pop culture, she brings cross-industry depth to Motion's design work and approaches every new challenge with calm resilience and unforgettable precision.

With two decades of experience, Fazly is Motion's Production Director, bringing creative visions to life through expert problem-solving and material mastery. He has executed high-profile projects for global clients including Daimler, Samsung, Hermès, and Audemars Piguet, ensuring every experience delivers superior craftsmanship and lasting impact.

Qistina plans and executes projects with meticulous attention to detail, excelling in reporting and people management. Drawing on her experience at Singapore Tourism Board, she crucially supports Motion's experiential events. Level-headed and upbeat, Qistina brings structure and warmth while embracing continuous learning with openness and resolve.

As Finance & Admin Manager, Faizah oversees Motion's financial, administrative and HR health. With nearly two decades of experience across tech and real estate, she brings clarity and efficiency to data and operational matters that move the business. Guided by humility and kindness, Faizah finds meaning in working closely with individuals across functions to untangle challenges and improve processes.

Darelene supports seamless project delivery through strong communications with partners, building trusted relationships grounded in care. With experience across projects such as Artbox and Eatbox at Singapore Badminton Open, she excels in brand coordination and onsite problem-solving, embracing continuous growth through learning and observation.

Wei Si supports seamless event delivery at Motion, working across the full event lifecycle from planning and coordination to on-site execution. Thriving in fast-paced environments, she brings a sharp eye for detail, clear communication, and a calm, dependable presence under pressure that keeps teams aligned and experiences running smoothly.

From planning through onsite execution, Eudora is a key support to projects and ensures the smooth coordination of logistics, partners and suppliers to bring experiences to life. With over a decade of experience spanning contemporary art production and regional event management across Southeast Asia and the Middle East, she balances creativity with meticulous organisation. Guided by a belief that every detail has a purpose, Eudora brings structure, warmth and a sharp eye for the small things that make the biggest difference.

Erica supports the ideation, design, and production of content across Motion's social and digital platforms. With three years of experience in corporate communications and talent development at tech MNCs, she brings a calm, adaptive presence to Motion's fast-paced agency rhythm. Erica is moved by being part of something bigger than herself, and driven by the chance to do work she's genuinely passionate about—something she feels most clearly in the production of creative and filmic work that deepen campaign stories.